One of UF MBA’s Fall Global Immersion Experience trips was to Dublin, Ireland. After a steep decline during the global recession, the Irish economy and business environment have rebounded well. With the UK’s looming departure from the European Union, Ireland will soon be the only English-speaking country in the EU making Dublin an attractive location for businesses and investors. Ireland, acting as the gateway between the US and the EU, has benefitted greatly from foreign direct investment from Large American companies like Apple, Google, and Pfizer. The goal of our trip to Dublin was to better understand the dynamic business environment in the city and how global and regional trends have shaped it. We were also able to absorb an incredible amount of Irish culture in such a short period. We attended cultural trips to Dublin Castle, Trinity College, and Howth. My favorite, of course, being the interactive tour at the Guinness Storehouse.
Companies Visited: Treehouse, Grid Finance, KPMG, Central Bank of Ireland, Ipsen Pharmaceuticals, Havas Worldwide, Google (EMEA HQ), and Teeling Whiskey.
Company Highlight: Havas Worldwide
Hidden in a traditional Georgian-style house with a bright red door, Havas Worldwide is a full-service marketing firm serving the greater Dublin area and part of one of the largest marketing companies in the world. The Dublin office of Havas works with a wide range of companies including Hyundai, Microsoft, and Heineken. The goal at Havas to make creative and innovative work that disrupts the market and adds considerable value for their client. They achieve this consistently by pushing boundaries and working tirelessly. One example we saw was footage of a larger-than-life metal tiger they helped create to promote Tiger Beer. They walked the tiger through the streets of Dublin and into crowded bars to capture the attention and awe of Dublin’s nightlife. Campaigns like this one consistently provide boosts to sales or awareness for Havas’s clients.